“I aim to make the viewer question their surroundings and the world we live in and their role in society. By placing my work in prime advertising space the passer-by is almost fooled to believing my work is an advert selling more shit they don't need... As a result I gain great satisfaction knowing that I have removed a crap advert from circulation and replaced it with one of my works and just maybe open someone's eyes to society's downfall." ~ EYESAW
2011, Subverting UK bus stop advertising posters. The concept was straightforward yet impactful—eliminate mundane advertisements and replace them with hand-cut silhouettes featuring amusing or thought-provoking anecdotes. This artwork quickly gained traction, going viral and attracting a significant amount of attention, some wanted attention and some, not so much.
Check out EYESAW Documentary for German TV and some rare footage from back in the day